ALLISON FORTNER
Other Work Experience
Computer System and Receiving Worker
UGA Central Research Stores, Athens, GA
March 2013-August 2014
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Maintained Chemical Abstract Database with Chematix System
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Received and shipped chemicals and inventory
Clerical Worker
White County Probate Court Office, Cleveland, GA
January 2011-June 2011
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Maintained extensive filing system and utilized extensive typing skills
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Provided excellent customer service while utilizing a five-line telephone system
Relevant Work Experience
Assistant Marketing Director
Super-Sod, Alpharetta, GA
June 2016-Present
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Manage and create SuperSod.com and Soil3.com content through CMS programs while utilizing HTML coding, metadata, and SEO best practices to optimize content and ensure clear and consistent messaging
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Write, publish and track performance of blog and social media content through HubSpot CRM software
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Produce, edit, organize and distribute promotional and educational content in the form of videos, photographs, feature stories, press releases, infographics and handouts.
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Coordinate online chat program and ensure consistent messaging by managing operators in Super-Sod stores
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Maintain email marketing list of more than 50,000 contacts who receive monthly updates and promotions
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Assistant to the Executive Director
Georgia Milk Producers, Inc., Watkinsville, GA
April 2014-June 2016
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Designed and coordinate copy for promotional materials and publications for the Georgia Milk Producers and Georgia Dairy Youth Foundation
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Designed and maintained association websites
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Produced a yearly Georgia dairy advertisement informing the public of dairy’s yearly $1.1 billion economic impact
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Managed payments for Georgia Milk Producers and Georgia Dairy Youth Foundation
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Coordinated registration, check-in, exhibitor relations and payments for the Georgia Dairy Conference
- Edited and distributed monthly newsletter, , for dairymen and industry affiliates
- Coordinated inaugural GDYF Junior Board of Directors applications, interviews and leadership activities
- Promoted dairy organizations at the Governor’s Ag Day at the Capitol event and Georgia FFA Convention
Communications Intern
American Hereford Association, Kansas City, Mo.
May 2015-July 2015
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Wrote feature stories for Hereford World magazine and prepare press releases for AHA events
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Wrote, photographed and produced videos as a part of the Communications Team at the week-long Junior National Hereford Expo
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Assisted in online marketing through website, eNews and Hereford Events app updates
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Scheduled an AHA social media plan using primarily Facebook and Twitter
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Served as an Ag Media Summit intern assisting with registration, surveys, presentations and more
Athens Rotary Intern
Athens Rotary Club, Athens, GA
January 2013-May 2013
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Assisted in organizing Polar Plunge Fest, a Habitat for Humanity fundraiser which consisted of sponsorship, registration and day-of logistics
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Attended weekly meetings and connected with community Rotarians
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Prepared display table for Regional Conference showcasing Habitat for Humanity efforts
Instructional Video Producer/Clerical Assistant
UGA Instrument Shop, Athens, GA
August 2012-March 2013
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Produced instructional PowerPoints on assembling and operating complex machinery
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Filmed and edited equipment operation videos for customers
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Used Excel to check financial reports
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Initiated project to convert to paperless filing system
Skills
Word
Excel
PowerPoint
QuickBooks
PhotoShop
InDesign
Premiere
Bridge
HubSpot Marketing
2010 - present
2010 - present
Education
The University of Georgia, Athens, Georgia
Bachelor of Science in Agriculture, Agricultural Communication
August 2016
Overall GPA: 3.97/4.0
Campus and Community Involvement
Agricultural Communicators of Tomorrow
Fall 2012-Summer 2016
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2015-2016 National Vice President, responsible for Critique & Contest national competition
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2015-2016 President, responsible for scheduling meetings and member professional development
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2014-2015 Vice President, in charge of arranging guest speakers and online events
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2013-2014 Ag Hill Council Representative, focusing on developing professionalism and encouraging communication among clubs in the College of Agricultural and Environmental Sciences
Sigma Alpha, Professional Agricultural Sorority
Fall 2013-Spring 2016
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2014-2015 Parliamentarian
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Public Relations/Alumni, Professional Development, Ag Awareness, Scholarship Committees
Baptist Collegiate Ministries
Fall 2012-Spring 2016
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2015-2016 Small Group Leader
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Community Service, Outreach, Fundraiser and Missions Trip participant
Honors
2016 Outstanding Senior in Agricultural Communication, American Ag Editors Association Summer 2015 Marketing and Communications Intern, Southeast Produce Council STARS Scholarship Program, Zell Miller Scholarship, President’s List, Dean’s List, Cordelia Anne Ellis Scholarship, Lawrence G. and Mary Katherine B. Burke Scholarship, AGCO National FFA Scholarship